PEOPLE, PLACES AND FACES
FLASHBACK — BEEF 2021
PEOPLE, PLACES AND FACES
Beef Australia 2021 was a week to remember in Rockhampton, bringing the beef industry together from across Queensland, the Northern Territory and right around Australia.
Held from May 2–8, 2021, the event celebrated the strength, resilience and future of the Australian beef industry. After a challenging period for many rural communities, Beef 2021 was a powerful reminder of the people, businesses, cattle families and industry leaders who continue to drive agriculture forward.
The theme of “redefining resilience” was very fitting, with producers, agents, stud breeders, commercial cattlemen and women, rural businesses and visitors all coming together in Rockhampton for one of the biggest agricultural events in the country.
Beef Australia 2021 recorded 115,866 attendances, a strong result and a 15% increase on the 2018 event. It also generated around $94 million in direct, incremental expenditure for the Rockhampton region, showing just how important this event is not only to the beef industry, but to regional Queensland.
A Week of Cattle, People and Industry Spirit
From stud cattle judging and breed displays to business networking, trade sites, food, technology and social events, Beef 2021 showcased the best of the Australian beef industry.
The photos from the week tell the real story — cattle on show, familiar faces, industry mates catching up, plenty of Akubras, and the strong community spirit that makes Beef Australia such a special event.
People, Places and Faces
This flashback gallery captures a great cross-section of Beef 2021 — from the cattle judging rings and trade areas to the people behind the industry.
A big part of the beef industry is the people. These events are where friendships are renewed, business is done, stories are shared, and the next chapter of the industry is shaped.
Jim Pola Marketing
At Jim Pola Marketing, we enjoy capturing and promoting the people, places and stories that make the rural industry what it is.
From stud sales and field days to special events and livestock marketing, we help drive attention to the people and businesses working hard across Northern Australia.
ENJOY THE FLASHBACK
